Written by Stan Foxworthy
A funny thing happened to me the other day. I had been at a SCORE business workshop (for us creative types, something I highly advise going to!), wanting to energize my business brain. The speaker mentioned how businesses should make it a point to use images unique to their own company. While she was speaking about not using stock images (as everyone has the same image, what sets you apart?) I was nodding my head in agreement. And then she said something that stuck in my brain; “Don’t steal images to use on your website and marketing materials.” It got me to wonder, as I am a long time professional photographer, if anyone had stolen my images to use on their site in the digital age.
So I decided to do a rudimentary search using Google, and low and behold found a batch of wedding images I had done for a client / friend a few years back. The problem was they were showcased on another photographer’s blog, with their watermark, and some bad editing, and a statement telling her reading public that I had given my client the images without editing them. That she “had come to the rescue!” and had just finished these wonderful “edits” for them. I felt like I had been kicked between the legs and slightly nauseated. Who was this person I had never heard of telling people that I wasn’t professional enough to finish the images before presenting them to my client. That hurt. (The client had been given finished files plus an archive of the RAW images for safekeeping at their request.)
Enter the calm, cool, collective thoughts I had; Why, I’ll sue! I’ll make a scene! I’ll call Professional Photographers of America! Copyright infringement! Argh! Sputter….
Maybe before I fly off the handle, I should get another perspective on this. I belong to a great group of photographers located in beautiful Charleston SC. So I thought I would put the question to them, especially since my friend and fellow pro Chris Smith had just posted yesterday about image theft. I made it a point to make screen captures of the offending site, just in case.
What I got in response was amazing! Within minutes there was an outpouring of support from my fellow professional photographers, with many recommendations on how to proceed. I decided to start by requesting the offending photographer remove the post with my images that they had post-processed and added their watermark. I dug around and also found their phone number and proceeded to call. Without going into all the details, let’s just say the first call wasn’t as fulfilling as I had hoped, with a rather curt response, no apology and finally an agreement that they would take down the post. Well, I thought, at least that (post removal) is done. Fifteen minutes later, the phone rang. It was the photographer, sounding a little nicer this time. I actually think I got an apology, in between the justifications for why it was done.
Two things came from this for me. The first was that we should all remain diligent in protecting our intellectual property and company reputation. Yes it is a little time consuming, but know when these things happen and dealing with them quickly and efficiently is key.
The second was much more meaningful for me. The power of support and friendship from my peers in a tough industry that has such a profound impact on my wellbeing, that it actually put me in a much better space which carried over into the rest of my day! Sometimes we don’t realize how many people we have out there willing to take up the charge for us or cover our back. How do you even put a value on that? Pretty cool, indeed!
Next week, The ProActive Photographer; Why I love being the second shooter at weddings.